Your portal to the other side


Selected Work

Purveyors of the other side


Catch and Release Digital is a boutique production studio specializing in Virtual Reality filmmaking. Our collective of Producers, Artists, Digital Technicians, Editors, and Creative Visionaries have been hand picked from a wide net of industry game changers to bring you a team capable of delivering the highest form of original VR content.

VR as a storytelling apparatus is the definition of truly immersive creative content. It is the only tool that has the ability to literally transport the audience into worlds that they might not otherwise be able to experience. And these worlds are quite literally, at our fingertips. We have taken our audiences on board a duckboat as it transported Tom Brady and others through Boston during the most recent Superbowl Parade. We have guided our viewers through National Parks and taken them to the summit of some of Alaska’s highest peaks. We have provided BTS tours to clients ranging from distilleries to theme parks, Nation Wide. We have sat viewers inside the Red Sox dugout. The possibilities are quite literally endless.

Catch and Release are headquartered in Boston with satellites in London, NYC, and LA, Catch and Release are set up to execute VR projects from concept to completion on a worldwide scale.

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Ruben Alves

Executive Producer / Lead Digital Tech

Over the last 7 years, Ruben has worked as a Tech for Motion Picture and Commercial clients in the Boston area. Covering a range of expertise from LED Engineering to VR/AR User Experience design, Ruben always has a custom solution for the next big project. He considers VR to be the new great landscape for creatives / storytellers to truly connect with their viewers. With a range of VR experience collaborating with clients like IBM, Hulu, and the New England Patriots, Ruben hopes to explore the creative limitations of this immersive new medium.


Steve Oare

Executive Producer

A motion picture & commercial Line Producer with nearly 20 years experience, Steve has produced award winning content for everyone from the largest Advertising Agencies in the world to Martin Scorsese...and just about everyone in between. He is proud to have executed over 300 television commercials in 28 countries worldwide, and considers International Production Service both a passion and a strength. He is thrilled to embark in this new collaboration and considers the immersive and creative potential of VR essentially limitless.


Peel & Eat

Post Production Partner

Peel&Eat is a boutique post-production company in the heart of Boston’s Leather District. Established in 2011 by award-winning editors, Joel Walker and Pete Warren, Peel&Eat offers creative editorial services for VR, advertising, and cinema. Our creative embrace and execution of current technology to enhance storytelling is our greatest strength.


TJ Freda

Graphic Design Partner

Since 2014 TJ has been busy working as an art director / designer between Boston and NYC . TJ has worked with an array of clients including: Puma, Google, MIT Media Lab, New Balance, Berkshire Hathaway, as well as creating the visual identity for Catch & Release Digital. TJ considers VR as portal to the new frontier for immersive design and video.